As a bar owner or manager, you have decided to purchase custom drink tokens. Whether to sell to your customers or give out as a marketing promotion, you want the tokens to look great and have the feel of your bar. You don't want to have an extremely plain drink token that doesn't fit the style of your bar. With custom ceramic poker chips, the customization is unlimited so you should make full use of the possibilities. So, how do you do that?
The fastest way, and possibly the best way, to do this is to search around for designs that other bars have used. Do some Google searches, look through our site, check out the tokens your local competitors use. Find the designs that catch your eye and that you really like. Without copying the design, you can use the style or layout to help quickly design your own custom drink tokens.
Here is an example. Let's say you like how clean this drink token design is for a bar with a rock music theme:
You like the layout and the clean design, but you own a gastropub so the style doesn't quite fit. All you have to do is show us this design that you like, provide us with any logos or photos that you may have for your bar, and then explain any changes you would like to see. This includes the background, colors, text, font, the text on the edge, and anything else you can think of. A gastropub may be more interested in promoting small batch and local beers. A rustic wood background may fit this feel. What is unique about this is that we can continue that wood grain background onto the edge. These will make great looking custom drink tokens!
Beer tokens are a necessity for any bar that wants to maximize profits. These tokens are generally purchased before any alcohol is poured and then turned in, one at a time, for a "free" drink. However, some customers will lose them, or just not want another drink so they will throw them out. Each lost or tossed beer token is pure profit for the bar. The problem is that when a bar owner looks to purchase their own tokens, there is an almost unlimited amount of options. What should a bar owner look for when purchasing beer tokens or their establishment?
A similar option are plastic beer tokens. These are practically the same thing as the wooden option, except the base color can vary. Since these are very similar, they have the same issues. Many are not customized. Those that are customized are very limited in what kind of customization can be done. They fill the need, but run into problems with counterfeits and, frankly, just don't look that great.
There is one more option that we have seen before - custom poker chips. However, be aware that most of what you can find are cheap plastic poker chips. While these may look good at first glance, there are problems that you have to consider if you want to purchase these for your bar.
While full color prints are possible, you are still limited to just the center of the chip. The base chip is the same chip that any other bar can order. You can not customize the rim of the chip or the edge of the poker chip. That is not the biggest problem, though. These chips use a printed inlay, either just paper or vinyl. These are not permanent and they are very easy to duplicate. So, any customer with a color printer can reproduce these chips VERY easily. These are much more easily counterfeited than the wooden or plastic beer tokens. These are not recommended for any establishment because of this security risk.
This leaves us with one more option... custom ceramic poker chips. There are several benefits when these are used for beer tokens. These chips are fully custom from rim to rim, and the edge can be customized. The customization includes full color prints, so photos and full color logos look great! The edge can have text printed on it, which can include a phone number, address, website address, company slogan, or anything else. Besides all of these benefits, custom ceramic beer tokens are permanent and can not be easily counterfeited. The image is a part of the chips and is not a label, sticker or anything else that can be peeled. The printing process is complex, so no one will be able to purchase blank chips to reproduce a bar's beer tokens.
Interested in learning more about custom drink tokens? Click here for more pictures, information and to order.
If you own or manage a bar and haven't used drink tokens in the past you are probably asking yourself, "why should I start using drink tokens?"
Custom drink tokens help with branding. They can make a busy night at the bar much easier to handle. The tokens are also a great promotional tool that can be handed out at events around town. However, the one unspoken benefit of drink tokens is that they can generate a little profit over time.
One of the most common uses for custom drink tokens is to hand them when someone purchases a round of drinks. Most often, some of the patrons will already have a drink or will want to wait to get their drink. So, when the round is purchased the bartender will hand out drink tokens for every drink purchased. These can then be redeemed for a "free" drink at the bar.
If the drink is redeemed then the bar receives back the chip to be used again at some other time, so there is no loss there - it is still a purchased drink. However.... if the patron that received the custom drink token from their friend ends up not getting another drink and either keeps the drink token as a souvenir or even throws it out, the drink that was purchased will never have to be poured. The bar will lose the cost of the chip, but will gain what was paid for the drink that was never actually poured.
Let's look at the numbers:
100 custom drink tokens handed out
8% not redeemed = 8 drinks paid for but not poured
$48 = price paid for the drinks not poured
$6 = cost of the custom chips not redeemed
$42 = net profit
If a bar hands out 100 drink tokens over the course of a weekend and 8% of those tokens are either lost, thrown out, or kept as a keepsake, then that will be 8 drinks that were purchased but never redeemed. At a cost of $6/drink, this is $48. The chips that are never returned back cost around $0.75/chip (depending on quantity purchased), so the cost is $6 for the chips. The net profit is then $42. While it's not a fortune, this is steady profit coming in. A bar that pushes the idea of tokens may see significantly more profit.
Besides being involved with the poker chip business over the last 15 years, we also have experience in all types of poker games, from small home games to casino tournaments and cash games.